The Metrics That Matter: Evaluating Your Campaign Tech

Campaigns today run on data. From voter outreach to donor engagement, your technology stack determines how effectively you connect with people, track interactions, and convert support into action. But not all platforms are created equal—and not every number tells the full story. To make informed decisions, focus on the metrics that reveal whether your outreach technology is truly moving the needle.

Engagement Rates

High engagement signals that your messages resonate with your audience. Track open rates for emails, response rates for peer-to-peer (P2P) texts, and live call connection rates. Strong engagement means your platform is delivering content that people actually read, click, or reply to.

Conversion Rates

Whether your goal is voter turnout, volunteer sign-ups, or donations, conversion metrics measure real action. Monitor how many recipients take the next step after interacting with your message—such as registering to vote, making a contribution, or attending an event. A tech solution that simplifies calls-to-action will boost these numbers.

Speed of Delivery

Timing can make or break a campaign. Evaluate how quickly your system can send texts, place calls, or deliver emails to large contact lists. Fast delivery ensures messages reach voters and donors when they are most likely to respond.

Data Accuracy

Clean, up-to-date contact data is critical for meaningful outreach. Metrics like bounce rates, duplicate records, and successful data scrubbing indicate whether your platform maintains list quality. Accurate data saves money and improves overall campaign efficiency.

Cost per Contact

Budgets are always tight, so knowing how much you pay to reach each voter or donor is key. Divide total campaign spend by the number of successful contacts to calculate this metric. A transparent, pay-as-you-go pricing model makes it easier to monitor and control costs.

Compliance and Opt-Out Rates

Regulatory compliance isn’t optional. Track opt-in and opt-out rates, as well as 10DLC registration status, to ensure your outreach remains legal and trusted. Lower opt-out rates usually indicate that your messages are both relevant and welcome.

Support Response Times

Technology is only as good as the help behind it. Measure how quickly your vendor responds to support tickets, live chats, or phone calls. Fast, reliable support keeps campaigns running smoothly—especially during critical outreach pushes.

Turning Metrics into Action

Collecting data is only the first step. Use these metrics to guide strategy:

• Identify which channels deliver the highest engagement.
• Reallocate resources to lower cost-per-contact opportunities.
• Adjust messaging based on conversion insights.
• Monitor compliance metrics to stay ahead of regulations.

Final Takeaway

The right outreach technology does more than send messages—it provides the numbers you need to make smarter decisions. By focusing on engagement, conversions, speed, accuracy, cost, compliance, and support performance, you’ll know exactly how well your tools are working and where to improve. Campaigns that measure the right metrics don’t just run—they win.